Market Research Analyst

Gurgaon

City Innovates Pvt. Ltd.

Apply before 2014-12-30

Stipend : 6000-10000

Duration : 1st January 2015 to 30th June 2015


Eligibility

Btech/Mtech (CSE/ECE/IT), BCA,MCA, MBA

Description

  • Understanding the market trends and consumer needs pertaining to the company products
  • Conducting in-depth data analysis using traditional and advanced techniques
  • Examine prices, methods of marketing and sales
  • Formulating and conducting questionnaires and surveys to collect market information
  • Carrying out competitive analysis for features and pricing of similar products available in market
  • Making presentations and formulating analysis plans and client sign off
  • Measure the effectiveness of marketing, advertising and communication programs and strategies
  • Conduct opinion research to determine public attitudes on a variety of issues

Role:  Conduct Price Trends analysis, Consumer acceptance research, Analyze macroeconomic, demographic and industry-specific financial data to identify and clearly communicate key business trends. Make forecasts and projections based on existing industry data. Moderating focus groups, Writing and managing questionnaire and the distribution of surveys, Analysing and interpreting data to identify patterns and solutions, including surveys /focus group transcripts

 

Requirements: Research & Analysis skills, Knowledge of local language, Negotiation skills, MS office, Data analysing skills & ability to use primary and secondary data research techniques. Expertise with Excel, PowerPoint, and SPSS/SAS should have done a diploma/degree in Management with specialization in Research and Marketing.